By Dmitriy Molchanov and Jeffrey Bashara, Penn Law '17
Whether you want to launch an app, a social startup, or a traditional storefront business, being aware of trademark issues at play will be crucial to protecting and growing your brand. Here, we focus on one of the earliest considerations: choosing a name.
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William Patry, copyright blogger and Senior Copyright Counsel at Google, spoke about "Internet Metaphors and Why we Need to Lose Them." Mr. Patry explained that because judges have absorbed language in which the Internet is described as a "place" you can visit, courts have often come to the wrong conclusion.
Mr. Patry also countered Prof. Werbach's suggestion that Google had "no idea" how to make YouTube profitable. "I don't think we'd pay $1.65 billion dollars ... being clueless about how to [make a profit]." Mr. Patry said the plan for the site was to engage in more licensing deals.
Click below for the full video:
March 20, 2008--Yesterday, PIPG hosted notable scholars, practitioners, and policy advocates at its inaugural symposium, entitled “Copyright & the Internet: Solutions for a Digital World.” The discussion focused on the entertainment industry's ability to respond to challenges posed by mass copyright infringement on the Internet, the use of filters, and what role, if any, the government should play in protecting copyrighted works.
In the upcoming days, we will post commentary and pictures from the event. The full schedule was as follows:
Panel 1: “Industry Response to User-Generated Content: Cooperation or Litigation?”
Moderator: Prof. Gideon Parchomovsky
Panelists:
• Michael Carroll, Professor of Law, Villanova School of Law
• Lance Koonce, Partner, Davis Wright Tremaine
• Stanley Pierre-Louis, Vice President and Associate General Counsel, IP and Content Protection, Viacom
• Kevin Werbach, Assistant Professor of Legal Studies, Wharton
Featured presentations
• Kevin Kuzas, VP and General Counsel, Comcast Interactive Media
"Challenges in Internet Video"
• William Patry, Senior Copyright Counsel, Google Inc.
"Internet Metaphors and Why We Need to Lose Them"
Panel 2: “Can Copyright and the First Amendment be Reconciled in the Internet Age? Filtering, Takedown Notices, & the Role of Fair Use”
Moderator: Prof. R. Polk Wagner
Panelists:
• Kathleen Carignan, Director, Philadelphia Volunteer Lawyers for the Arts
• Gregory Marchwinski, CEO, Red Lambda
• Jennifer Pariser, Executive Vice President, Sony/BMG
• David Sohn, Senior Policy Counsel and Director, Project on IP and Technology, Center for Democracy & Technology
• Robert Terrell, LAW ’86, Associate General Counsel, UPenn
Panel 3: “Government Involvement in Copyright Regulation: Discussing the U.S. Role in Monitoring IP Infringement Online”
Moderator: Prof. Christopher Yoo
Panelists:
• Sigal Mandelker, LAW '00, Deputy Asst. Attorney General, DOJ
• David Post, Stern Professor of Law, Temple's Beasley School of Law
• Charles J. Sanders, Counsel, Songwriter's Guild of America
• Sherwin Siy, Staff Attorney and Director, Global Knowledge Initiative, Public Knowledge
