PIPG to Host International Trademark Symposium

Penn Intellectual Property Group's second annual symposium, to be held on Wednesday, April 1st, is titled "Trademark Law in a Global Economy." We are interested in exploring modern issues in trademark law that have arisen as a result of the globalization of businesses and the rise of the Internet. Specific panel topics are (1) trademark use in virtual environments, and (2) trademark protection in a globalized world (discussing the trademark problems businesses face as they attempt to expand globally, as well as the increasing importance of the Internet for global IP law).


The symposium will be held on the Penn Law campus in Philadelphia, and will run from approximately 10:00am - 3:00pm.

PIPG would like to thank Jones Day for its generous support.

The full schedule is as follows:

10:00: Check-in and breakfast

10:30-12:00: Panel 1
“Trademark Use in Virtual Environments”
Moderator: Prof. Christopher Yoo
• Bryce Coughlin, Steptoe & Johnson
• Kevin Goldstein, Stradley Ronon Stevens & Young
• James Grimmelmann, New York Law School
• Sharon Marsh, U.S. Patent & Trademark Office

12:00-12:30: Lunch

12:30-1:15: Bret Parker, VP, Chief Trademark & Copyright Counsel, and Asst. GC, Wyeth
"View from the Corporate Frontline: Practical Thoughts on the Benefits and Pitfalls for Brand Owners in the Global Online World"

1:15-1:30: Break

1:30-3:00: Panel 2
“Trademark Protection in a Globalized World”
Moderator: The Hon. Kent Jordan
• Glenn Gundersen, Dechert
• Marcia Paul, Davis Wright Tremaine
• Jef Pearlman, Public Knowledge
• Martin Schwimmer, Moses & Singer
• Peter Vogl, Jones Day

If you are a practicing attorney or a law student and you would like to attend, please contact me at karenac@law.upenn.edu. There are 3.5 CLE credits available for this event.

VIDEO: FCC Commissioner Deborah Taylor Tate at Penn Law

In December, FCC Commissioner Deborah Taylor Tate gave a presentation entitled "From the Boardroom to the Classroom: Piracy Impacts and Solutions." Her talk was sponsored by Penn Intellectual Property Group and the Center for Technology, Innovation, and Competition.

Commissioner Tate focused on industry innovations to guard against piracy, explained the effect of "net neutrality" on those efforts, and defined what the government's role should be in ensuring that intellectual property rights are not infringed upon in the digital communications age.

Video of Commissioner Tate's presentation is available here.

Video: William Patry on Internet Metaphors

William Patry, copyright blogger and Senior Copyright Counsel at Google, spoke about "Internet Metaphors and Why we Need to Lose Them." Mr. Patry explained that because judges have absorbed language in which the Internet is described as a "place" you can visit, courts have often come to the wrong conclusion.

Mr. Patry also countered Prof. Werbach's suggestion that Google had "no idea" how to make YouTube profitable. "I don't think we'd pay $1.65 billion dollars ... being clueless about how to [make a profit]." Mr. Patry said the plan for the site was to engage in more licensing deals.

Click below for the full video:

Video: Kevin Kuzas of Comcast Interactive Media

Kevin Kuzas, VP and General Counsel of Comcast Interactive Media, delivered a keynote address entitled "Copyright Challenges in Internet Video." Mr. Kuzas spoke about the issues faced by those trying to license video for the Internet.

CIM runs Fancast, an Internet video site which hosts content licensed from Viacom and other content providers.

For the full video, click below:

Video: Panel on User-Generated Content

Our first panel of the day was titled "User-Generated Content: Cooperation or Litigation?" Topics included the Viacom-YouTube lawsuit, the validity of litigation in creating beneficial legal precedents, and the impediments to full cooperation between content owners and content providers. For the full video, scroll down to the bottom of this post.

Kevin Werbach asserts that "YouTube doesn't even know how it's going to make money" as Google's Bill Patry looks on.

Viacom's Stanley Pierre-Louis (right) discusses his company's recent initiatives to add online content. Professor Michael Carroll of Villanova (left) listens.

Kevin Werbach of Wharton (center) registers his objection to the term "user-generated content" when describing copyright infringement problems caused by sites like YouTube.

Video, Part 1:

Video, Part 2:


The panelists, seated from left to right, were:
• Michael Carroll, Professor of Law, Villanova School of Law
• Stanley Pierre-Louis, VP and Associate General Counsel, Viacom
• Kevin Werbach, Assistant Professor of Legal Studies, Wharton
• Lance Koonce, Partner, Davis Wright Tremaine
• Gideon Parchomovsky, Professor of Law, UPenn Law (moderator)