Symposium: Trademark Use in Virtual Environments

The first panel presentation of the day discussed the use of trademarks in virtual environments. Panelists discussed what it means to have virtual trademark, how trademarks in virtual worlds differ from real-world trademarks, and what types of issues arise in the new medium. Speakers on the panel included:

Moderator: Professor Christopher Yoo, University of Pennsylvania Law School
Bryce Coughlin, Steptoe & Johnson
Kevin Goldstein, Stradley Ronon Stevens & Young, LLP
James Grimmelmann, New York Law School
Sharon Marsh, US Patent & Trademark Office

Video Coming Soon

PIPG to Host International Trademark Symposium

Penn Intellectual Property Group's second annual symposium, to be held on Wednesday, April 1st, is titled "Trademark Law in a Global Economy." We are interested in exploring modern issues in trademark law that have arisen as a result of the globalization of businesses and the rise of the Internet. Specific panel topics are (1) trademark use in virtual environments, and (2) trademark protection in a globalized world (discussing the trademark problems businesses face as they attempt to expand globally, as well as the increasing importance of the Internet for global IP law).

The symposium will be held on the Penn Law campus in Philadelphia, and will run from approximately 10:00am - 3:00pm.

PIPG would like to thank Jones Day for its generous support.

The full schedule is as follows:

10:00: Check-in and breakfast

10:30-12:00: Panel 1
“Trademark Use in Virtual Environments”
Moderator: Prof. Christopher Yoo
• Bryce Coughlin, Steptoe & Johnson
• Kevin Goldstein, Stradley Ronon Stevens & Young
• James Grimmelmann, New York Law School
• Sharon Marsh, U.S. Patent & Trademark Office

12:00-12:30: Lunch

12:30-1:15: Bret Parker, VP, Chief Trademark & Copyright Counsel, and Asst. GC, Wyeth
"View from the Corporate Frontline: Practical Thoughts on the Benefits and Pitfalls for Brand Owners in the Global Online World"

1:15-1:30: Break

1:30-3:00: Panel 2
“Trademark Protection in a Globalized World”
Moderator: The Hon. Kent Jordan
• Glenn Gundersen, Dechert
• Marcia Paul, Davis Wright Tremaine
• Jef Pearlman, Public Knowledge
• Martin Schwimmer, Moses & Singer
• Peter Vogl, Jones Day

If you are a practicing attorney or a law student and you would like to attend, please contact me at karenac@law.upenn.edu. There are 3.5 CLE credits available for this event.

No You Can't: Obama Campaign Sued for Trademark Infringement (but not really)

Generally, politics and IP law don't come into contact much, but this story was too fun to ignore. According to a humor column in New Jersey's Politicker, the phrase "yes we can" is trademarked by the National Center for Home Food Preservation and Canning, a D.C. lobbying group. (Get it?) A protest rally against the campaign's alleged trademark infringement drew a whopping 35 people. Asked about the lawsuit, a canning executive stated, "That slogan is known all over the country for just one thing: canning.”

Although not a real claim, we thought it would be interesting to give it a brief analysis. Since no consumer would reasonably believe Obama has entered the canning industry, presumably the claim here would be one of dilution. Under the Trademark Dilution Revision Act of 2006, the NCHFPC need only show that the campaign's use of the phrase is likely to cause dilution. However, they must also demonstrate that their use of the phrase is "famous" and "distinctive." Canning executives' claims aside, the "plaintiffs" here would be unlikely to meet this burden.

The full story can be accessed here.